Description:

You will be responsible for shaping and executing the brand’s visual and verbal identity across all marketing and customer-facing touchpoints.
You will lead a talented team of designers, web creators and marketers to ensure brand consistency, storytelling, and creative strategy that resonates deeply with our target audience: SMBs and enterprise customers.
This role will also oversee the rebranding efforts and the development of a new website to support Tidio’s next phase of growth.
Lead the team responsible for brand, website and content development, aligning their efforts around Tidio’s business objectives and our positioning in the customer communication space.
Manage and execute a company-wide rebranding initiative, providing a smooth transition across all touchpoints, both internal and external.
Run brand awareness campaigns across multiple online & offline channels.
Lead the strategy, design, and development of Tidio’s new website making sure it’s both visually compelling and highly functional.
Oversee the development of impactful creative assets (e.g., ads, presentations, social media, videos, webinars) that resonate with SMB, midmarket and enterprise audiences.
Ensure consistency, creativity and innovation across design and content outputs.
Be a visionary storyteller who will create award-worthy campaigns and unforgettable brand work.
Collaborate with key internal stakeholders across marketing, sales, product, and customer success teams.
Translate creative vision into actionable goals by closely monitoring key metrics and improving business outcomes.

Requirements:

Have 6+ years of in-house experience in a similar role in at least two B2B companies targeting midmarket and enterprise businesses.
Experience leading rebranding efforts and website redesigns, with a track record of successful implementation and scaling.
Have a strong understanding of website analytics, user journey optimization, and conversion-focused design.
Are an expert in brand building and managing brand consistency across digital platforms and customer touchpoints.
Have experience managing multi-disciplinary teams (including design, website development and content) and collaborating with cross-functional teams.
Are passionate leader with the ability to inspire and guide teams to produce their best work.
Have experience in supervising digital marketing tactics such as social media, webinars, email marketing, and demand generation.
Are a creative storyteller - you know how to craft engaging narratives that align with brand values and resonate with target audiences.

Benefits:

A chance to work with one of the top products in the customer experience industry.
Work with an experienced and international team that continually shares knowledge and is not afraid of testing new solutions.
Contract form according to your preferences (B2B or contract of employment).
The compensation for this role includes ESOP.
Great development opportunities – company-supported courses and conferences.
26 days off guaranteed in a year.
Possibility to work 100% remotely or book a Regus coworking space in your city.
Individual work tools – Macbook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs.
Sport & wellness benefit or its financial equivalent.
Mental well-being program – individual therapy sessions and resources for employees.
Free access to one of the most popular e-book/audiobook services.
Regular integration events (company-wide meetings, team events).

Tidio

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