Please note: We have an ongoing recruitment process (no deadlines) meaning if this role is online then it’s still open. In case of a large volume of applications, we might take the role down to allow our team enough time to review them thoroughly we never use AI screeners. In case we don’t find a right match, we will repost the role again.
About komoot
Komoot is an app that lets you find, plan, and share adventures with its easy route planner. Driven by a love for nature and powered by the outdoor community’s recommendations, komoot helps you explore more of the great outdoors—wherever and however you want. And we’re good at it. Google and Apple have listed us as one of their Apps of the Year numerous times. Today, with over 40 million users and 300,000 five-star reviews, we are well on our way to becoming the most popular app for finding, planning, and sharing adventures worldwide.
Join our 100% remote team and start your adventure with komoot.
About the role
As our new Head of Local Marketing in Europe, you’ll be a driving force behind building the largest community of cycling and outdoor enthusiasts across the continent. Together with your team, you’ll develop and execute impactful local marketing strategies and campaigns that are perfectly aligned with our company growth strategy and ambitious growth goals. This includes orchestrating advertising and influencer marketing initiatives, forging strategic partnerships, and implementing impactful PR campaigns. You’ll inspire and guide a squad of experienced and highly motivated Country Marketing Managers, Community Managers, PR and partnership experts. As team lead for our talented Country Marketing Managers, you’ll foster their personal and professional growth through mentorship and leadership. Ultimately, you’ll fuel our expansion and solidify our position as the leading brand for adventurers across Europe.
Ready for your next adventure?
What you’ll do
Strategic Leadership
- Develop local marketing strategies: Partner with Country Marketing Managers to develop and implement localized marketing strategies and campaigns that address the unique needs and opportunities of each European market. This includes conducting thorough market research, identifying growth opportunities, and staying abreast of local trends.
- Overseeing marketing campaigns: Support your squad members with planning and executing various marketing activities, impactful advertising and influencer marketing campaigns, engaging experiential marketing activations, strategic partnerships, and compelling PR initiatives.
- Manage marketing budgets: Strategically allocate marketing budgets to maximize the impact and return on investment of local marketing initiatives across Europe.
- Performance analysis & optimization: Continuously monitor and analyze key performance indicators to evaluate the effectiveness of our marketing campaigns. Use data-driven insights to make necessary adjustments and optimize strategies for the best results.
Team Leadership & Mentoring
- Cultivate a thriving team: Foster a positive and productive work environment. Provide guidance, support, and feedback to the Country Marketing Managers team.
- Mentorship & growth: Champion the professional development of each team member. Provide regular mentorship, conduct performance evaluations, offer constructive feedback, and identify opportunities for individual growth. Recognize and reward exceptional contributions and achievements.
- Knowledge sharing & continuous improvement: Promote a culture of knowledge sharing and learning within the team. Implement measures to continuously improve the effectiveness and efficiency of local marketing campaigns.
